Safe Home Services Pty Ltd (ABN 20 615 642 807) trading as Smoke Alarm Integrity (“SAI”, “we”, “us”, or “our”), and its related entities are committed to protecting your privacy and complying with the regulatory environment. We recognise that your privacy is very important, and we are committed to protecting the personal and sensitive information we collect from you, where “you” or “your” refers to the individual about whom we collect personal information under this privacy policy.
This policy sets out how we collect, use, disclose, and otherwise manage your personal information.
By providing your personal information to us, you agree with the terms of our privacy policy, as updated from time to time. If you do not agree with any term of this policy, please do not provide personal information to us.
SAI provides smoke alarm supply, installation, maintenance, testing and compliance services to residential and commercial property owners, tenants, property managers and real estate agents across Queensland (“Primary Purpose”). SAI will collect, use, and/or disclose personal information as necessary to fulfil the Primary Purpose.
This privacy policy applies to personal information, including sensitive information, collected by SAI. We are bound by the Privacy Act 1988 (Cth) (“Privacy Act”), which includes the Australian Privacy Principles (“APPs”) and governs the way private sector organisations collect, use, hold and disclose personal information. We are also bound by the Spam Act 2003 (Cth), which governs the way we conduct direct marketing activities.
If you have any concerns about the way your personal information is collected, used or disclosed by us, you may contact us. (See sections 13 and 14 ) below.
Our website may contain links to other websites. Once you leave our site via such a link, this privacy policy no longer applies and we encourage you to review the privacy policy of any site you visit.
The Privacy Act defines “personal information” to mean information or an opinion, whether true or not, and whether recorded in a material form or not, about an individual whose identity is reasonably identifiable from the information or opinion.
Sensitive information is a subset of personal information. It means information or an opinion about an individual’s racial or ethnic origin, political opinions, political association, religious beliefs or affiliations, philosophical beliefs, professional or trade association membership, trade union membership, sexual orientation or practices, criminal record, health information, genetic information, or biometric information used for automated verification or identification.
We seek to limit the sensitive information we collect from you, but depending on the services you request, this may not always be possible. We do not collect sensitive information from you without your consent, and any sensitive information we do collect is limited to the purpose(s) for which it is collected. We do not use sensitive information to send you direct marketing communications without your express consent.
We only collect personal information that is reasonably necessary for our functions and activities. The type of information we collect depends on the purpose of collection, as set out in section 5 below. We hold the personal information we collect within our own secure systems or with a trusted third-party data storage provider. SAI does
not provide credit and is not engaged in credit activities; where we collect financial or billing information, such as credit card or bank account details, it is used solely to process payment for our services.
The personal information we may collect from you includes (but is not limited to):
• your contact information, such as full name, email address, postal address, delivery address and phone numbers;
• details of the property to be enrolled in or receiving our services, and contact information of the property’s occupants and the person or agency who manages the property;
• information about your purchase and service history with us;
• financial and billing information, such as credit card details, bank account details, billing address and invoice details;
• proof of identity, where reasonably required (for example, date of birth or driver’s licence details);
• your opinions, statements and feedback provided personally, or via surveys and questionnaires;
• your participation in, or response to, our marketing and promotional activities; and
• time-stamped and, where applicable, location data relating to the scheduling and completion of on-site smoke alarm services (for example, technician job records).
We collect your personal information in a number of ways, including:
• directly from you, when you contact us, engage our services, or use our website;
• from a property manager, real estate agent, landlord or body corporate who has engaged us to provide services at a property you occupy or manage;
• via an authorised integration with third-party property management software (such as PropertyMe or similar platforms); and
• from publicly available sources, where reasonably necessary and permitted by law.
Some information we ask you to provide is mandatory, and some is voluntary. If you choose not to provide mandatory information necessary for us to deliver our services, we may be unable to provide those services to you effectively.
We will only use or disclose your personal information for the primary purpose for which it was collected, for a related secondary purpose you would reasonably expect, or otherwise with your consent. This includes using your information to:
• verify your identity, where required;
• provide our smoke alarm supply, installation, maintenance, testing and compliance services, including scheduling, billing and invoicing;
• administer and manage our business and our relationship with you;
• improve our services, including by inviting you to participate in surveys or feedback about our services;
• maintain and develop our services, systems and infrastructure;
• carry out marketing and promotional activities (including by mail, telemarketing, email, SMS and social media), unless you have opted out;
• respond to customer enquiries and complaints;
• comply with our legal and regulatory obligations, including smoke alarm compliance and reporting obligations under Queensland law; and
• facilitate a sale, restructure or transfer of all or part of our business.
We may also use or disclose your personal information without your consent where we reasonably believe it is necessary to lessen or prevent a serious threat to an individual’s life, health or safety, where we suspect unlawful activity, or where we are required or authorised to do so by law.
We may disclose your personal information to organisations outside SAI, including:
• our employees, contractors, technicians and electricians who install, maintain or service smoke alarms on our behalf;
• property managers, real estate agents, landlords or body corporates connected with a property you occupy or manage;
• third-party payment processors, for the purpose of processing payments for our services;
• IT and data storage providers who host or support our systems;
• social media and online advertising platforms, for the purpose of promoting our services, matching our customers to their platforms, and building targeted or lookalike advertising audiences (unless you have opted out) — see section 8 (Online and Targeted Advertising) below for further detail;
• other advertising and marketing service providers, for the purpose of promoting our services (unless you have opted out); and
• regulators, government agencies or other bodies where required or authorised by law.
We only disclose your personal information to these parties for the purposes set out in this privacy policy, and we take reasonable steps to ensure they handle your information appropriately.
Direct marketing involves communicating directly with you, for the purpose of promoting goods and services to you via email or SMS. By providing your personal information to us, you consent to us using it (including your email address and mobile number) to send you information about our products, services and promotions that we consider may be of interest to you, in accordance with the Spam Act 2003 (Cth) and the Do Not Call Register Act 2006 (Cth).
You may opt out of receiving marketing communications from us at any time, free of charge, by using the unsubscribe facility included in our emails or messages, or by contacting us using the details in section 14 below. Once you opt out, we will not disclose your information to other organisations for marketing purposes.
In addition to the direct marketing described in section 7, we use online advertising tools to promote our services on social media and search platforms. This section explains how that works.
Our website uses cookies and tracking tags, including pixel and analytics tags from the social media and search platforms we advertise on, to monitor traffic, improve your experience, and track actions such as requesting a quote or booking a service. This lets us measure ad performance and retarget you with relevant ads after you leave our site. Cookies and IP addresses do not identify you personally, though they may identify your device or internet provider. You can block cookies and tracking tags through your browser settings, though this may affect site functionality.
We may securely upload a hashed (encrypted) version of your contact details, such as your email address or phone number, to the social media and search advertising platforms we use. This allows those platforms to match you to your existing account (so we can show or exclude you from certain ads), and to find new people with similar characteristics to our existing customers (“lookalike” audiences) without identifying those individuals to us.
We do not provide sensitive information (as described in section 3) to these platforms for advertising purposes. Once uploaded, those platforms handle this information as independent parties under their own privacy policies.
You can opt out of our use of your information for online and targeted advertising at any time, free of charge, by:
• contacting us using the details in section 14 below and asking us to remove you from our advertising audiences; and/or
• adjusting your ad preferences directly with the relevant platform, using the ad preference settings each platform provides; and/or
• using an industry opt-out tool.
Personal information you provide to us may be transferred to, and stored on, servers located outside Australia where we use overseas data storage, hosting or software providers to help deliver our services. Personal information may also be processed by staff or contractors of SAI or our service providers who are located outside Australia.
By submitting your personal information to us, you consent to this transfer, storage and processing, and you acknowledge that overseas jurisdictions may not always offer the same level of privacy protection as Australia. If you do not agree to your information being transferred overseas, please contact us using the details in section 14.
We take reasonable steps to ensure the personal information we collect, use and disclose is accurate, complete and up to date, and to protect it from misuse, interference, loss, and unauthorised access, modification or unlawful disclosure. These steps include physical, electronic and administrative security measures such as restricted access, password protection and secure data storage.
While we take these precautions, we cannot guarantee the absolute security of information transmitted over the internet or otherwise held by us. The accuracy of your personal information also depends on you keeping us informed of any changes, such as to your name, address or contact details.
If we experience a data breach involving your personal information that we reasonably believe is likely to result in serious harm, we will take reasonable steps to contain the breach, assess it in accordance with the Notifiable Data Breaches scheme under the Privacy Act, and notify you and the Office of the Australian Information Commissioner (OAIC) where required to do so. We will also take reasonable steps to destroy or permanently de-identify personal information once it is no longer required for the purpose for which it was collected, unless we are required by law to retain it for a longer period.
You are generally entitled to access the personal information we hold about you, and to request that we correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading, except in limited circumstances permitted by law (for example, where access would be unlawful or would prejudice an enforcement activity).
To request access to, or correction of, your personal information, please contact us in writing using the details in section 14 below. We will take reasonable steps to verify your identity before granting access. We will respond to
your request within a reasonable time and, where access is granted, will generally provide access within 30 days. If we refuse your request, we will provide written reasons and explain how you may complain about the refusal. We do not generally charge a fee for reasonable access requests, but may charge an administrative fee for complex or repeated requests.
Where it is lawful and practicable, you may deal with us anonymously or under a pseudonym, for example when making a general enquiry. However, once you engage our services, it is generally no longer practicable for us to deal with you anonymously, as we require certain identifying information to provide our services and meet our compliance obligations.
If you have a concern or complaint about how we have collected, used, disclosed or stored your personal information, please contact us in writing using the details in section 14. We will:
• liaise with you to identify and define the nature of your complaint;
• keep you informed of the likely timeframe for our response;
• aim to resolve your complaint within a reasonable time, and generally no more than 30 days; and
• inform you of the outcome and the reasons for our decision.
We will keep a record of your complaint and any action taken. If you remain unsatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
If you have any questions about this privacy policy, or wish to make a request or complaint, please contact our Privacy Officer:
• Business: Safe Home Services Pty Ltd t/a Smoke Alarm Integrity (ABN 20 615 642 807)
• Post: The Privacy Officer, Smoke Alarm Integrity, PO Box 147, Clayfield QLD 4011
• Email: service@smokealarmintegrity.com.au
• Phone: 1300 974 615
• Website: www.smokealarmintegrity.com.au
Please mark correspondence to the attention of the Privacy Officer. We will respond to your request or complaint as soon as practicable, in general, no more than 30 days from receiving your request or complaint.
We may update this privacy policy from time to time to reflect changes in our practices or legal obligations. Any changes will take effect once posted on our website. We encourage you to review this page periodically. Your continued use of our services after any changes are posted will indicate your acceptance of the updated policy.
